ADOBE CREATIVE CLOUD FOR SMALL BUSINESS FULL

Your catalog doesn’t need a high word count. Think about unique headers and other compelling design work, and pull ideas from these or more unconventional places, like vintage catalogs, game rule books, or old-school maintenance manuals. Your catalog should feel like your company, but look for ways to intrigue both new customers and your established audience alike with elements that surprise and delight. Whatever design elements you choose (photos, illustration, line art), make sure they are consistent with existing branding in both familiar and unexpected ways. Explore even more catalog designs and concepts on Behance to kick-start your creative juices. Duluth Trading Company’s catalogs add a fun element of visual design to its products, showcasing each in a hand-drawn style that evokes the rustic charm of its merchandise.Ĭontrast that with Anthropologie, which takes a more art house approach, laying products out in creative and colorful spreads to evoke a sense of place and add liveliness to its offerings. How can you play with the format you’ve chosen? Can you lay out the visuals in a way that encourages a viewer to spend more time perusing each page? There are limitless design opportunities within a catalog, and plenty of chances to push the boundaries of design. Next up, explore the visual design of your catalog. If you’ve ever worked on a b rochure design, a catalog is a similar type of endeavor - like a business card for your products. The entire catalog should feel like a cohesive whole. There are no right or wrong answers to any of these layout design questions. A thick, traditional, magazine-sized brochure might be perfect for the dense descriptions needed of a tech company’s product offerings. A catalog of golf apparel with a theme of adventure might be ideal for a short landscape catalog that showcases products against the rolling hills on long golf holes.

ADOBE CREATIVE CLOUD FOR SMALL BUSINESS FULL

How is the catalog going to show up for your customers? Will it be a small square brochure or a massive tome? What will the page count be? What type of paper stock will you use? How will images be laid out - full spreads or individual insets?Ĭhoose a theme or narrative to focus your answer around these variables. Deciding the form of the catalog is one of the most exciting parts of the process. Kick things off with a blank canvas and endless creative possibility.

The latter is geared toward products or services that deliver a business impact.Įvery catalog has three crucial elements: The first typically highlights individual products, their value, and the ways they can improve a single customer’s life. Certain businesses may use catalogs to target stylish or discerning individuals, while business-to-business (B2B) catalogs are typically geared toward a business decision maker at a company responsible for larger purchases. With the basics of good marketing materials and some creative ingenuity, you can make catalogs that build your brand while they excite customers.ĭetermine the audience of your catalog before you begin your design. Don’t just showcase the product - demonstrate the lifestyle it can give a prospective buyer. They provide an opportunity to use your artistic and design skills to excite potential customers by showing your product in the wild and pairing it with intriguing design elements. You can show off a different side of your brand with a well-designed catalog, as well.

Catalogs give your customers inspiration to engage with your brand or head online to make purchases.

Product catalogs can fill a hole in your overall marketing strategy - whether they arrive by mail or are grabbed from a store, they keep potential customers thinking about your brand offline. Build an enticing catalog for all your products.Ī great way to help your business stand out is to supplement your web presence with a memorable printed catalog.

Adobe creative cloud for small business